The adidas Ultra Boost lends itself to the DIY crowd quite well. Thanks to the staggering popularity of the shoe, people have taken to customizing the Ultra Boost in very creative ways, including freeing the Primeknit upper from it’s caged laces to coloring the Boost soles. Whether or not these two hacks inspired adidas to eventually release an Ultra Boost sans the cage and/or with colored Boost is up for debate, but what can’t be denied is that it breathed new life into a silhouette that is still on the upward tick. Usually reboots happen after the shoe has faltered. Not with the Ultra Boost it seems.
Ahead of its July 16 release, adidas dropped off a pair of the red Ultra Boost Uncaged with colored Boost for us to unbox live on uh, Facebook Live. An Ultra Boost is always going to attract an audience, but so far the reaction to the colored Boost seems to be mixed and it’s also very interesting that the Boost sole is not totally dipped in red (well, more like orange red), as you see in the pictures up top. We also compared the adidas Ultra Boost Uncaged to the original Ultra Boost in a similar colorway to give the audience an idea of what to expect and to give them a chance to see which one they might prefer.
When will we do another live unboxing on Facebook? One way to make sure you don’t miss the next broadcast is by liking our KicksOnFire Facebook page. We also give our fans the heads up on Twitter and Snapchat (snapKicksOnFire) so you can see a preview of what we’re about to open up.